Signposts To Other Places (2021)

Marina Genova
40х40х10 cm, embroidery on textile objects, handkerchief 20x20 cm, glove 10x24 cm
  • Herbarium Collection - Collection - A Signposts To Other Places - Marina Genova
  • Herbarium Collection - Collection - A Signposts To Other Places - Marina Genova

People seek guidance, comfort, and advice, no matter how banal they are, and prefer them in a short, digestible format. In such a context, words embodying thoughts, emotions and memories, provide a powerful reserve of super power from a true supporter, summoned by a hero in a fantastic duel:

"And, sir, challenge you to a duel!"
(Man shoots himself) ... ”1

This is an abstract concept that includes a perceived quality of dignity and respect that affects both a person's social status and self-esteem.

A Signpost To Other Places is an experience of a personal challenge for those who enjoy real observations in small doses: reflections and worries on topics of creativity and social belonging, love and morality of the individual. The pursuit of universality, achieved by summarizing sensations, can be a trap: the attempt to capture the complexity of things in miniature forms, inadvertently limits the author to a small stock of the familiar. The author imposes/reveals her wisdom on - implicitly less enlightened - observer. This method of revelation can be defined as "impatient", as the form of the work can encourage superficial consideration of topics, that have the appeal of a common and universal experience, which in turn can create a sense of distance from the true essence.

Looking at A Signposts To Other Places shows light on my work: the project is a collection of states, thoughts - lively and with captivating inertia. My appetite for self-disclosure is necessary to reconsider my own positions and reject them. In this way, previous works of art are intertwined with internal uncertainties and searches in order to serve the author, providing new fields and flows. Both the derived self-knowledge (the work) and its search are equally subjective, but nevertheless the second method lacks the halo of imposition and the tone of indisputability, which often leads to one-sided reading. Just as a thrown glove could immerse you in this challenge, so the handkerchief collects signs leading to another time and space and serves as a secret intermediary for storing and sending messages to the observer. Thе embroidered words are without pre-delineation of the field, just as thoughts invade us without an initial trajectory.

James Alai, “Duel”

  • Audio file
Marina Genova (1989) graduated in “Stage and Screen Design” from NATFA “Kr. Sarafov” and “Digital Arts” from the National Academy of Arts in Sofia, Bulgaria. Her practice is multidisciplinary and includes installation, video, photography, and objects. Her work explores the silence of everyday life, traces of human presence, and the possibility of connection through space and memory. Genova often works with found materials and archives, constructing poetic visual narratives. Among her significant projects are “Know-how” (2021) – a multimedia installation combining real events, CGI-generated spaces, and fiction, presented in the exhibition “Leap into the Void” at the Goethe-Institut Sofia; “VS” (2020) – a video installation examining the relationship between art and its perception, shown at various contemporary art events in Bulgaria; “New comfort zone” (2019) – a video work exploring the theme of the comfort zone in contemporary society, exhibited in galleries and art spaces in Sofia; “Shopgifters” (2018) – a sculptural installation addressing the cultural significance of objects, displayed in contemporary art exhibitions in Bulgaria; “Lobbyist©” (2017) – a video installation analyzing the impact of commerce on cultural institutions, presented at Sofia Arsenal – Museum of Contemporary Art and international exhibitions. These projects form part of her multidisciplinary approach, through which Marina Genova constructs poetic visual narratives focused on themes of care, responsibility, and coexistence among people, places, and objects.